Marketing
One of the key departments in Saydon, closely monitored by the Marketing Manager on day-to-day basis. Considering its diversified roles, the marketing departments can be rightly accredited as solely responsible for the Growth that has been achieved by Saydon over the years. Medicines need to be manufactured to the precise formula, more importantly these should be marketed properly due to their nature. Saydon has concentrated a good deal of its energies on the marketing department. It has developed a very strong and efficient marketing division over the years as a part of its overall marketing strategy. Sales Managers / Area Sales Managers and Medical Representatives are mainly university graduates (pharmacists, biologists and chemist's e.t.c.) and they are receiving continual training so that they can brief effectively doctors, pharmacists and all other health professional about new and existing products. It has been the continuous endeavor of the department to promote Saydon products across the markets within the boundaries of ethical marketing practices. And Saydon has been successful in its endeavor.
Product Management and Training Division
This division under the supervision of a highly qualified Product Manager involves in:
- Identification of new products and assesses the market potential.
- Conduct pre-launch studies and feasibility studies.
- New market exploration and strategy preparation for market penetration
- Formulation of overall marketing strategy for the company.
- Training of Sales field force.
Saydon manufactures, promotes and distributes a large number of well-known pharmaceutical products, which cover all of the therapeutic categories.
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Copyright © 2011 Saydon Pharma Pakistan. All rights reserved. This information is intended for residents of Pakistan. The product information provided on the website relates to Products listed in Pakistan. These products may have different labeling in other markets.
We are Saydon Pharmaceutical Ind, a pharmaceutical company committed to helping people improve their health by discovering and developing innovative medicines.
Head Office : 77/A Hayatabad Industrial Estate Peshawar Pakistan.
Tel # 091-5822450-5822449-5817800 Marketing Deptt. Tel # 091-5823700 Fax # 091-5816700
Pharmaceutical Ind. (Pvt.) Ltd.
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